Silent Lake
The handicraft industry of USA is very significant as being the most powerful economy of the world. There are almost 125000 craftsmen involved in the handicraft and textile industry of USA as well more than 60% women are associated with these industry for their second income.
There are many rural people having in between the age of 40 - 60 are found to be engaged in this industry and the people are mostly attached to the well renowned organizations. There is an estimated annual sales and income of 50000 - 80000 $ in the series of craftsmen.
How American Handicrafts are promoted in the domestic and international market ?
As per the observations the following ways can be helpful in promoting the handicraft and textile market -
Multiple advertisements in News and niche bulletins
Newspapers and media publications press releases and news releases
Direct mail and telephonic consultations
Brochures distribution in show promotions & mailings
Promotion the art and craft work in exhibitions and trade shows
What is the export scenario of the American Handicrafts -
The export scenario of American handicraft and textile market has been very enormous. In between the age of 2001-03 it was on the too small pace and at the declining stage but afterwards it continued the growth aspect.
The hand-printed, Zardosi items, metalware items, Imitation jewelry are also very famous in the American handicraft exports. After 2004 the US export market has rose and it has got the growth rate of more than 15%. Today the export market of the American handicrafts is measured at the worth of 14 billion dollars.
Major destinations for the export market of USA are generally european countries. In this category comes three following countries like - Switzerland, Canada, France, Italy. In the import scenario the market share of USA is measured as the 8% growth rate.
China is the major exporter in the American market. Other countries are far lagging behind in this scenario. India has the slowest growth sector in the USA market and also comes at the sixth rank in exporting handicrafts to USA.
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by -
http://indian-crafts.my-free.website/
other reference links -
http://www.prfree.org/news-what-is-the-role-of-andhra-pradesh-in-indian-handicrafts-518918.html
https://www.idleexperts.com/public/article/index/id/186208
