For e-commerce websites, a good product photo is extremely important to sell the product. If the product is unappealing, it won’t motivate the potential customer to click on the product and learn more about the product. This is one of the reasons why so many brands hire professional photo editing services for their product shots. Here are four of the most common professional photo edits that are done to the product photos across brands –
Removal of background
You must have noticed how the majority of the products are shot with a white background. This helps to make the product more visible by minimizing the clutter that can distract a buyer. However, not all products are shot on a white background. Due to lack of time, space and resources, a lot of products are shot against colorful and random backgrounds.
With the background removal service offered by photo editing agencies, this background is easily removed and replaced with a simple white background. This helps the product look more visible and also make it look more in focus.
Creating shadows
When it comes to accessories and fashion products, creating shadows under the products adds more depth to the photo and makes the product look more realistic. A lot of professional photoshop services add shadows to almost every product other than clothing products.
Handbags, perfumes, décor, tea lights, watches, etc., are just a few examples of the millions of products that are edited on a daily basis. This is excellent to make the photos more appealing and also help them ‘stand out’ from the frame.
Color and saturation adjustments
Along with the white background and also creating shadows, one of the added benefits of professional photo retouching services is that you can color correct the photos and also edit the saturation of the photos. The professional photo editing teams know exactly how to make the photo look more realistic and less hazy with the right brightness, contrast and color adjustments.
This is extremely important for all photos that are shot for professional use be it for websites or even for print media. Photo editing is needed to make the colors pop out even more especially when the products are captured in low light settings.
Coloring a range of items
A lot of times a product comes in different colors be it t-shirts, shoes, caps or any other accessories. Capturing each colored product individually can be time-consuming which is why the photo editing teams just color the range of products with the available colors they come in. Most of the times, the colors are a 90-95% match of the original shade which is perfect for digital marketing. You can save a lot of time with this option!