The fictional company "we love the multifunctional couch" wants to let costumers choose between different types of couches. Everybody has a different opinion about how the perfect place to stay will look like. Therefore, "we love the multifunctional couch" wants to meet this need costumers have.
There are different types of couches, like the "pet-loving couch" where costumers can take their pets with them or where the host has animals at home. If you want that "rockstar" feeling, then you can book one of the "music-loving couches", where musicians offer you a place in their home.