Photography is taken by many people as a hobby or side hustle as well. It has become very popular among youngsters to start a photography business. But the question comes how? Here we have discussed some points to keep in mind while deciding to start photography business
1. Define your ‘WHY’
There can be many reasons as to why you want to become a photographer. It may be anything like you may want to quit your 9 to 5 job or acquire experience, or it can also be a way to express yourself and boost creativity. Whatever it is, defining it will give you motivation and push you forward towards your goals.
2. Calculate the budget beforehand
Professional photography can get expensive. So it’s better first to make a calculation analysis and make a list of what all things you need. Some of the basic things you need are a professional camera, laptop or computer, memory cards, camera lenses, external hard drive, business website, photo editing software, business license and insurance, business cards, and accounting services.
3. Write a business plan and secure funds for the startup.
You don’t need to make a fully-fledged five-year plan but make a rough plan on how you will go ahead in different situations of profit and losses. It’s your choice to make a short or long strategy. Just make sure you have one. It includes income, expenses, market research, services, etc. It's good if you already have money for your business. But if you don't, start securing funds for your startup. Having a clear business plan can help you get funding.
4. Business Name and Photography Portfolio
You should get a proper business name for your business. Many people prefer to go by their names, and some like to make one. Making a creative name can also help you stand out. Make a photography portfolio showcasing your business, services, and previous works. You can also work on personal branding by building an impressive portfolio.
5. Build an engaging website and make a pricing plan
Many businesses try to include all their business details in their portfolio, but that’s not a very convenient way. A professional website gives you the advantage of providing all business-related information under one roof. You should make it an engaging one. You can present your services, customer care, contact information, the home page, about, and portfolio. You should also look around your community on the pricing of similar levels and experience as you. You can make the pricing the same as theirs and increase it later according to your brand value.