Loic Bizel

Loic arrived in Asia in December 1995, as Export Manager representing French brands of shoes such as Paraboot, Palladium, Elizabeth Stuart,... He settled down in Tokyo to oversee Japan, Korea, Taiwan and Hong Kong.

After 5 years developing successfully these brands in Japan through the select shops like United Arrows or Beams, famous department store like Isetan, and collaboration with designers like Issey Miyake, Yohji Yamamoto and Comme des Garçons, he decided to create a fashion consulting boutique agency.

In April 2001, at the beginning of internet, he launched Lebiz Consulting, specialized in Japanese Fashion Trends, Distribution and Consumers. At the same time, he launched 2 unique and innovative concepts, www.fashioninjapan.com, Streets and Stores Fashion Live Trends, and www.TokyoFashionTour.com, Guided and Commented visit of Tokyo best shopping districts.

Since then, Loic has been consulting for most of the main brands and retailers of the world (Galeries Lafayette, Le Printemps, John Lewis, Topshop, H&M, Primark, Nordstrom, Timberland, Lacoste, Eastpak, Zara, Sonia Rykiel, Sandro, Myers, Next, LVMH, Richemont, Lee, Sperry, Robinsons, Crocs, Paraboot,…).

Nicknamed the Japanese Fashion Scene “trenspotter” and “cool hunter” by the media, Loic appeared in several TV program from CNN to Arte, TV5 Monde, Voyage, France 2,… and in many economic, lifestyle and fashion magazines all over the world.

E-mail | loic (at) fashioninjapan.com

Fashion Trends Reports
Competitors Benchmarks
Collection reviews
Tokyo Retail Tour

Marketing & Distribution Strategy
Collection Review & Positioning
Consumers Profiling
Find Your Distributors
Yahoo News: Tokyo fashion: superior street style
The Wall Street Journal: The Trendspotter
The New York Times: Paris, Milan, Tokyo. Tokyo?
Business Week: Testing What's Hot In The Cradle Of Cool 

E-mail Loic (at) fashioninjapan.com
Tel +81(0)90-3680-0836 (GMT +9.00)
Skype me : Loic_Bizel
LeBiz Tokyo - Fashion Consulting since 2001 - www.fashioninjapan.com - www.tokyofashiontour.com
SIMBLAWebsite Builder